I just set up a Google AdWords account for a client yesterday…..with specific keywords as would normally do…

Today, I go into the account and discover erroneous keywords I DID NOT include…..Google has decided to “automatically expand” the broad match option with keywords THEY feel I should include in the campaign.

You better read this page – or you’ll have the same headache I now have! Google has given me a big headache, and ripping us all off by “suggesting” additional spending without our permission first!

https://www.google.com/intl/en_us/adwords/select/expanded_matching.html

We all need to contact Google – or SUE them!

Maximize your exposure to potential customers.

Google AdWords just launched the next generation of broad keyword matching. Broad matching now includes expanded matching capabilities that automatically display ads for terms related to your keywords, including plurals. Expanded broad matching gives you control over your keywords and frees you from sweating over the perfect keyword list or wondering if you’ve missed an important term or phrase.